Perfect Bar

20+ superfoods, 10g+ protein, nothing artificial, and a whole lot of attitude.

THE WORK

ACTIVATION, OUT OF HOME, SOCIAL/OLV VIDEO

OUT OF HOME

PROJECT MRAZBERRY

To launch Perfect Bar’s limited edition Chocolate Mrazberry flavor—made with early 2000s legend and Perfect Bar superfan, Jason Mraz—we needed an origin story. What makes a mrazberry a mrazberry? The sweet, sweet voice of Jason Mraz.

THE RUMOR

First, we partnered with foodie influencers to start the conversation and get people guessing: WTF is a mrazberry? Then we released a teaser with Jason Mraz to remind fans to mark their calendars.

THE LAUNCH

On February 12th, we released our official announcement in the form of a music video, recreating the iconic “I’m Yours” as a whole new Mrazberry edition.

THE CAMPAIGN

In both organic and paid social, we promoted the bar and invited people to join the revelation that is Chocolate Mrazberry. And for the Jason Mraz fans especially, it was a delicious dream come true.

CONTINUATION

We even made some evergreen videos to keep the campaign going after the limited edition bar ran out. And because we wanted to hang out with Jason Mraz a little longer.