Perfect Bar
Perfect Bar
20+ superfoods, 10g+ protein, nothing artificial, and a whole lot of attitude.
THE WORK
ACTIVATION, OUT OF HOME, SOCIAL/OLV VIDEO
The refrigerated aisle is the perfect habitat for Perfect Bars, but not everyone knows that. So we did the most logical thing we could think of—developed an exact replica of the product as a talking GPS to guide grocery store customers to the right place.
SOCIAL + OUT OF HOME
Creative Directors: Guilherme Grossi & Gabriel Gama
Writers: Lucie Desvallées, Luis Felipe Rios, Tikal Musca
Art Director: Emily Lahourcade, Morgan DeBrincat, Raquel Chavez, Carly Thomas
Producer: Tegan Mahford
